Codydawg Logo
Codydawg

My design story

My design story

04-04-2019

It's April the fourth. The day my seven year old website finally gets replaced by the successor you're currently reading this article on. But it's not just a website, it's more of a complete "rebranding" as it would be called in a company environment.

My logo over the years

It all began with me creating some simple fursuit event videos back in 2009. Soon I had the idea to brand them with a logo at the beginning, similar to how BigBlueFox did and still does it. With the help of Jedd Marten, a Canadian furry artist who created the first version of my iconic head icon, a three-dimensional silver-blue logo was soon ready for public. As the trend moved towards two-dimensional flat looks with bright colors a few years later I decided to follow the lead with a completely redesigned appearance including an overhauled, now separate, head icon with a much simpler design. And now in 2019 it's time for another rebranding. Although the flat design stays, I decided to once again include the slightly redefined head icon into my logo and mention the four hubs of my website as well. Some day I'll probably change my design and logo again, but for now I'm all good.

Here are my logos in comparison. The two newer examples show the branding for the Live hub.

Logo
2009 - 2012

Logo
2012 - 2019

Logo
2019 - ?

My website then and now

The most obvious place where you see my design is my website, of course. With the different styles I used over the years the appearance of my pages differentiated much with every rebranding. As I created the initial version of my website to just have a nice spot for my fursuit events and videos there wasn't really a connected experience. Instead I used two separate sites with the same design, but different starting points. These Event and Media pages went online in 2009.

Website
Media page version 1

Website
Event information version 1

In 2012 the website experience changed drastically. The till then mostly dark and blue colors switched to bright and colorful tones. In addition the Live and Web hubs were added and all four were color coded with magenta for Live, orange for Web, green for Event and blue for Media. These colors are still present today, although far less prominent than in the 2012 version. As this design relied heavily on animations there was another quite unique feature present in every hub. Instead of using separate pages for all topics there was just a single one with everything scrolling horizontally.

Website
Landing page version 2

Website
Event information version 2

It's 2019 now and you're reading this text on a brand new version of my website. Although once again the design changed a lot with a now wider color palette, transparency effects and panorama images the contents are mostly the same as before. The real innovation of this version lies beneath the visible part. Many things that had to be done manually before are now fully automated with the account system leading the way. I still have lots of ideas for future updates, but I'll tell you about these another time.